Resistance Mapping

Redesigning a site the provides students and educators resources about housing discrimination across NY state

Team

2 UX designers, 2 Historical researcher, 1 Videographer, 1 PM

Role

Team

UX Designer & Researcher

2 UX designers,
2 Historical researcher,
1 Videographer, 1 PM

Role

UX Designer & Researcher

Timeline

September 2024 - May 2025

Tools

Figma, Qualtrics, Adobe Suite

Awards

2025 Digital Media Studies Community Engagement Award

Overview

The Impact

4

Rounds of User Testing

Rounds of User Testing

6

Stakeholders Interviewed

Stakeholders Interviewed

1m 27s

Reduced in Site Navigation

Reduced in Site Navigation

Introduction

Resistance Mapping is a Rochester based non-profit that Provides K-12 educational resources to teach the history and impact of housing discrimination.

Resistance Mapping is a volunteer run organization that aims to teach users about the impact of housing discrimination across Rochester. Through their interactive map, lesson plans, and documentary, Resistance Mapping provides free resources designed to be integrated into a classroom environment, while remaining accessible to everyone.

My team partnered with Resistance Mapping for our our Digital Media Studies Senior Capstone Project.

This was my graduating Capstone Project from the University of Rochester Digital Media Studies department. For the year long project, students formed small teams and partnered with local organizations to provide digital solutions to their problems. Our team worked closely with Resistance Mapping in an effort to redesign their site.

The Problem

Resistance Mapping's site was focused entirely on Rochester and lacked the infrastructure to expand across New York State as they originally envisioned. The site also received user feedback that the project volunteers were unable to address.

The Solution

Create new Information Architecture for the site that allows easy expansion for project volunteers while remaining intuitive for teachers and students.

Research

Stakeholder Interviews

We interviewed the Resistance Mapping volunteers to learn how they envisioned the site working and expanding. We also spoke with local teachers who used Resistance Mapping in their classrooms to understand which tools they used and how students interacted with the site.

Contextual Inquiries

Early in our research process, we sat in on a class at James Monroe High School that was using Resistance Mapping's lesson plans. In watching the class, we found that students primarily used the map on the site, but were confused about how it functioned, while teachers mainly used the lessons plans but struggled to navigate the site or help students with specific issues.

Tree Testing

We used Qualitrics to find how efficiently new users (n=9) could find various resources on the site. We also used exit interviews to capture each user's experience and pain-points.

We used Qualtrics to find how efficiently new users (n=9) could find various resources on the site. We also used exit interviews to capture each user's experience and pain-points.

Qualtrics Results
Qualtrics Results

Synthesizing our Findings

Using the data we collected, our group created an Affinity Map to track trends in users' pain points.
Affinity Map
Key Insights

In looking at our Affinity Map, we found recurring themes across different types of users.

Navigation

Navigation

Users struggled with navigating the site due to its inconsistent layout and naming conventions. It was especially challenging for educators/new users who were looking to find specific lesson plans, as they lacked a dedicated landing page.

Map Interactability

Map Interactability

Many users complained about the map not being as interactable as they would have expected. This was especially common among students who wanted to overlap different historic maps.

Content Formatting

Content Formatting

A pain point brought up by the Resistance Mapping team was the lack of consistency in how new content was added to the site. The team wasn't tech savvy, so little thought had been put into content presentation.

Redesign

To start the redesign, our team drew fresh wireframes that could address user needs. We focused specifically on making the site navigation as intuitive as possible.
White Board Wireframes
Upon finalizing the wireframes, we created paper prototypes to conduct A/B testing and determine the efficacy of our redesigns.

To test how well our wireframes addressed user needs and which UI changes were best received, we created paper prototypes for testing. Using the prototypes, we conducted A/B testing (n=9) to decide the visual direction. We tested the time time it took to complete tasks on the different iterations of the paper prototype to determine which combination was the quickest for users to navigate.

Paper Prototype

Prototyping

When working on our high fidelity prototype, our main focus was on streamlining navigation across the site.

One consistent piece of feedback was that finding specific lessons through the Nav Bar was too challenging. We simplified this by combining all lesson plans under a single drop down and created a mega menu to reduce clutter.

Original
Updated
To address further concerns about finding lesson plans through the Nav Bar, we created a Curriculum Page that could host educational content.

We learned from the Resistance Mapping team that the curriculum was added without a standard template, and teachers using the site expressed difficulty finding lesson plans. To help both groups, we created a landing page for the curriculum and a standard template that could be used to upload new lessons.

Curriculum Landing Page
County Lesson Template
User testing revealed that students wanted the map to be more interactive with clearer directions.

User testing taught us that users wanted to see multiple map layers at once, and wanted maps' interactive location information to be clearer. To address the recurring problem of users confusing the tool-tips with cookie pop-ups, we redesigned the tool-tips to be visually distinct and provide clearer directions.

Original
Updated

reflection

What Would Be Next?

Our original plan for the year was to start with a simple redesign and then work in the back-end to develop our changes on the site. Part way through our research, we learned that Resistance Mapping wanted to apply for a grant to hire a web developer, so we progressed with the goal to make a detailed prototype they could show their developer. Unfortunately, funding from the grant fell through and we didn't have time to develop the changes we proposed. Given more time, this would have been the project goal.

Project Takeaways

This project was the final culmination of what I learned in college. It was an opportunity to showcase my tool kit as a designer.

Gathering Data

We conducted multiple forms of user testing, which is not always possible for school projects. I learned how to structure surveys and interview questions to get as much information as possible.

Prototyping

This project let me push my interactive prototyping skills on Figma. When making the map, I experimented with different ways to achieve the interactivity users expected from the site.

Community Engagement

This project let my team work with an organization doing great work for the Rochester Community. Our work with Resistance Mapping won the 2025 Digital Media Studies Community Engagement Award.